Telegram marketing and traffic, end to end
We run Telegram advertising from the first test to a stable cost per lead — through our own channel network and the official Telegram Ads account.
- 8M+
- audience across our own and partner network
- 1.3M+
- average reach per placement
- 50+
- channels from Ukraine's top rankings in rotation
Telegram differs from other platforms in one important way: people here read rather than scroll. A post in a channel is not competing with an endless feed — a subscriber opens the channel deliberately and sees the message in full. That gives higher conversion into subscriptions and enquiries than classic paid social, but it also changes what a creative has to be: closer to a short editorial note than to a banner ad.
We treat Telegram as a sales channel in its own right, not as an add-on to social media. That means our own analytics, our own placements and our own buying rules — from channel selection through to cost per subscriber and payback.
What the work includes
Channel placements
Posts in themed channels matched to your audience. We have direct access to a partner network of 8M+ subscribers, so we pay no middlemen and see the real numbers behind every placement.
Telegram Ads
The official ad account: campaign setup, topic and channel selection, work with moderation. The format is short and tightly constrained, so whoever cycles through tests fastest wins.
Media buying beyond Telegram
Facebook and Instagram targeting that drives people to a channel or a bot. This gives volume where Telegram Ads runs into topic limits.
Creative and copy
We write for each platform and format. One creative rarely performs the same everywhere, so we test several angles and keep the ones with the lowest cost per action.
Analytics and reporting
We tag every source, pull the data into one table and calculate cost per subscriber and per enquiry for each placement separately.
How we work
1. Brief and niche analysis
We go through the product, the audience and the competitors, and look at which channels already run similar offers and at what price.
2. Media plan
We put together the list of placements, forecast reach and cost per subscriber, and agree the budget for the first sprint.
3. Test sprint
We run several creatives on a limited budget. The goal is to find channel-plus-creative pairings that deliver an acceptable cost per action.
4. Scaling
Whatever works gets volume. Whatever doesn't gets switched off and replaced with new hypotheses.
5. Retention
A subscriber who arrives and leaves is a cost, not a gain. So we work on channel content and audience warm-up in parallel.
What a Telegram subscriber costs
It depends on the niche, the geography and the quality of the creative. Across our cases in news and regional channels the price held between 8 and 25 UAH per subscriber. In narrower commercial niches it is usually higher, because the audience costs more — but such a subscriber is also worth more.
The common mistake is looking only at the entry price. A subscriber who unsubscribes within a week costs more than one who was twice as expensive but stayed and bought. So we measure cost per enquiry and payback over several months, not cost per subscriber.
Placements or Telegram Ads
Placements give more volume and a more flexible format: a post can carry screenshots, a longer text and several links. The downside is that you need access to quality channels and the ability to tell a live audience from an inflated one.
Telegram Ads works on different logic: short text, strict moderation, payment per impression. It scales well and gives a predictable price, but it is limited in topics and formats.
In practice the two don't compete, they complement each other. We usually start with placements to test hypotheses against a real audience quickly, and scale Telegram Ads on the pairings that have already proven themselves.
How we check channel quality
Before buying we look not at subscriber count but at post reach, growth dynamics and reactions. Sharp jumps in subscribers without matching growth in views are a classic sign of inflation.
We also check whether the audience is burnt out on advertising: if a channel runs several commercial posts a day, your return will be lower regardless of how good the creative is.
Other services
Frequently asked
questions.
The first placements bring enquiries on the day they go live. Finding a stable channel-plus-creative pairing usually takes 5-7 days of testing.
A test sprint needs enough budget for at least 5-7 placements. Less than that isn't a test, it's a single attempt you can't draw conclusions from.
No. Our own network speeds up the start and gives us control over quality, but the media plan is built around your audience, external placements included.
Yes. Placements, Telegram Ads and paid social are available as a standalone service.
Let's price up your media plan
Tell us your niche and budget — we'll come back with a list of placements and a forecast cost per subscriber.
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